2011: Trendspotting for the Next Decade by Richard Laermer

By Richard Laermer

A greater time to your enterprise begins within the subsequent decade. Are you prepared? during this speedy and livid time computing device of a e-book, Richard Laermer indicates you ways to use-and occasionally abuse-the tendencies of the subsequent decade (or ) that truly subject. As an writer with a practical crystal ball, a veteran advertising and marketing innovator, and media grasp, Laermer foresees a superb future-if you begin making plans for it this day. occasionally you notice a company evolve and imagine, “I want i would considered that.” along with his trademark razor-sharp variety, Laermer finds the main practical forecasting secrets and techniques trendspotters. Divided into 9 different types, with greater than seventy two “short-short” chapters and dozens of outrageous sidebars, this attractive booklet exhibits you the how you can: learn the symptoms impression the traits embody new and reject stodgy count on switch Ask specialists the best questions search out visionaries and snub fakers Separate the developments from fads Use technology-for every little thing take advantage of being sooner than the contest! 2011: Trendspotting for the subsequent Decade is jam-packed with eye-popping predictions (and realities) on how you are going to stay, paintings, play, purchase, promote, speak, textual content, snort, and extra. you will find how miniscule cognizance spans increases a necessity for velocity...how to paintings if you are sleeping...how to clean off mediocrity...and why latest verbal exchange units turns into out of date. With 2011you'll methods to perform swap rather than trailing it. Laermer calls traits as he sees 'em-from what is useless to what is sensational to what is novel and what is subsequent. in case you are searching for incredible observations, stunning records, chic insights, and healthy meals for thought--read this publication. simply because this can be your life...in 2011.

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The Caboodle: Advanced Trendspotting 31 Bandwagoning You know how we’re always being told to do things better, to try harder, to reinvent, to reengineer, to break the rules, to innovate, to make a difference? You know how “good” is never good enough? How we’re made to feel guilty for doing what’s been done before, for taking the welltrodden path? Just look at some wow-selling book titles: Good to Great; First, Break All the Rules: What the World’s Greatest Managers Do Differently; The Goal: A Process of Ongoing Improvement.

It was a nutty time when people’s e-mail boxes got inundated by the daily outflux of gobbledygook we thought we wanted. It amounted to people reading about sports and the arts. Not much else was pushed to these undiscerning masses! It’s back, with municipalities throughout the world naming their sites things like mydelraybeach, mymaldives, or mypalmsprings—cute is better than obvious, I guess. , hardly anyone else is. So, like, who do we talk to at cocktail parties? What good is it if all your “spoutables” are areas you already know so much about?

It’s back, with municipalities throughout the world naming their sites things like mydelraybeach, mymaldives, or mypalmsprings—cute is better than obvious, I guess. , hardly anyone else is. So, like, who do we talk to at cocktail parties? What good is it if all your “spoutables” are areas you already know so much about? If you can’t talk about new fields—if you cannot stretch into fields that are outrageously exciting and recently discovered—you’re boring. Connect the dots, my friends, and before you know it you’ll see that everything does come together in a world that isn’t just about one thing.

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