6 Steps to Free Publicity: ''For Corporate Publicists or by Marcia Yudkin

By Marcia Yudkin

Exposure shall we the area comprehend who you're, what your organization bargains, or the urgency of your reason. even if you must attract new company, identify your self as knowledgeable, or introduce a brand new inspiration to the neighborhood, unfastened exposure is the most cost effective, such a lot credible strategy to do it. This newly up to date version of a vintage consultant to acquiring media assurance contains information for utilizing electronic mail and the net to arrive exposure gatekeepers, in addition to the fundamentals of incomes ink or airtime. It additionally covers: o Getting started-how to beat fears, think cozy, and imagine like a exposure hound. o how one can write tip sheets, pitch letters, and press releases that roll out your message and maintain you in people's minds and documents. o acting on radio, television, or the internet like a professional. o the way to be simply came upon throughout the se's.

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Additional info for 6 Steps to Free Publicity: ''For Corporate Publicists or Solo Professionals, Including...Publishers, Consultants, Conference Planners, Politicians, Inventors

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At the last minute, Deb Brody, my editor, asked me to include something about online publicity and gave me the name of one of her other authors to interview. Bill Adler's experiences piqued my curiosity about promotional opportunities online, and very soon after I handed in the final manuscript of the first edition of 6 Steps to Free Publicity, I dove into using the Internet for self-promotion. What a fun immersion those early days were! Most people online then had accounts with America Online, CompuServe, or Prodigy.

Having her Website address listed in American Way magazine as the place to buy a copy of her booklet, "39 Secrets for Effective and Enjoyable Meetings," meant the difference between a nice ego boost and more than 1,000 orders at $6 each for professional meeting facilitator Peg Kelley. Not everyone agrees with this reasoning, however. " Godek believes that implanting that image in the public's mind will result in more sales over the long run than would a short-term fixation on selling a certain number of books each time he goes on the air or shows up in print.

Q: You mean to say you could be frank with me but not with the people in a position to have their lives saved (their tastes satisfied, their finances safeguarded, their housing needs filled) or with the people in a position to pass the word on to those people? A: Uh... (mental light bulb goes on). If you identify with this trepidation, you might try writing out your own dialogue similar to this, with one part played by the voice of reason, the other by the part of you that wants to appear selflessly absorbed in your work.

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