Advertising Age - 28 March 2011 by Abbey Klaassen (Editor)

By Abbey Klaassen (Editor)

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Though this agency does some good creative work, it’s better known for less glamorous aspects of its business, including media buying and planning and direct response. 47 The agency has been going through some tumult as a result of overbilling a client. It paid a fine in 2002, but its problems are not yet over: In 2004, several executives were indicted and a former executive entered a guilty plea due to the scandal. S. work for Dupont, and Hellmann’s and Wishbone for Unilever Bestfoods. Existing clients including American Express, DHL, and Coca-Cola (the Sprite Remix account) increased spending.

Took home three Pencil awards from the 2003 One Show, for creative for BMW and Finnegans. • Received an overall grade of A– in the 2003 Adweek Agency Report Cards. • The “Lip-synch” campaign for Citi: Identity Theft was named the 2003 Adweek Campaign of the Year. Overview Fallon Worldwide, formerly Fallon McElligott, was acquired by the Publicis Groupe in 2001. The agency has offices in Minneapolis, New York, London, Singapore, Hong Kong, and Sao Paulo. At one time a regional agency, like Weiden + Kennedy, Fallon showed the world in the 1980s that there’s advertising excellence outside of New York.

S. president on the TV show 24. The Leo Burnett network contains nearly 100 offices in some 80 countries around the globe. The shop is moving through a period of change these days as it adapts to new ownership. S. Headquarters: Bowater House, 68-114 150 E. S. advertising revenue: $217 million 1-yr. ) 1-yr. growth rate: not available Key Facts • Owned by the Interpublic Group of Companies. • Clients include Johnson & Johnson, Saab, Unilever, Nestle, Coca-Cola, and General Motors. • More than 180 offices in more than 80 countries.

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