Advertising and Socialism: The Nature and Extent of Consumer by Philip Hanson

By Philip Hanson

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Extra info for Advertising and Socialism: The Nature and Extent of Consumer Advertising in the Soviet Union, Poland, Hungary and Yugoslavia

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The Times, 14 May 1970, p. 25), or 60-80 per cent of the Advertising Association estimate of UK media advertising expenditure in 1968. Soviet advertising expenditure 39 Still, Soviet wholesale and other producer prices are mostly cost-plus, costing is not totally dissimilar to Western practices, and the valuation problem should be small enough to ignore. It is obvious to anyone visiting Russia that advertising is still only on a very small scale by Western European or North American standards.

Its status, however, is that of a trust (the Ukraine is the great breeding-ground for trusts, combines and other multi-plant concerns which are distinct from - though subordinate to -ministries and ministry divisions) and its Kiev head office has a building of its own. In May 1970 it controlled eleven kombinaty and had a total labour force, including production workers, of 2500. Its director hopes to have UTR branches in all the oblast (regional) centres of the Ukraine by 1975. I 7 (2), p. 107; (29), p.

Source: (6), p. 21. ·printing radio-TV planning section accounts section design council---director deputy director (chief engineer) metalwork shop productiontechnical section design workshop material-technical supplies section An advertising-prod uction unit (kombinat) deputy director (chief editor or designer) CHART 3 packaging production subsidiary work miscellaneous production 3 Soviet advertising expenditure Volume There are no good, comprehensive data on the volume of Soviet advertising, published or unpublished.

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